SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes.
To do SEO well, you need to know your audience, understand your competition, be able to describe the problems you solve for your ideal target audience member and know your value all the while using the terms (keywords) that your audience is likely to use to find your information.
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